Previous Projects

Nassau Street seafood gift card

For Nassau Street Seafood I had the opportunity to create their gift card. The fun thing about this project was incorporating their other businesses’ logos into the design as well. Thus, allowing customers to know they could use the card at any of the businesses.

For the gift card, I started with the background setup which was done all in-house. I created mockups and prototypes, considering how much space and size I had to work with for the gift card size. Then I sat down with the chefs and explained what we needed to make it visually appealing and listened to their input. The final selections are also a subtle hint as to what is offered at each of the restaurants. From there, I ended up with the picture you see now. In Adobe Lightroom, I did some slight editing, after I used Photoshop to add the additional elements to give it a gift card feel.

Kristine’s Logo

A logo I designed for Kristine’s, a French bistro in the heart of Princeton, NJ.

The process involved creating several mock-ups that I would show during marketing meetings and then receive feedback. I did a lot of experimenting with color combinations and fonts to fully deliver a “French” experience that embodies what dining at Kristine’s might look like. Utilizing Adobe Photoshop and illustrator, this is the final product.